West Dallas is about to become the culinary epicenter of Dallas. Phil Romano, Stuart Fitts, and Larry “Butch” McGregor are hard at work on Trinity Groves, the 13-acre restaurant-retail-artist-and-entertainment development at the base of the west end of the Margaret Hunt Hill Bridge. Just around the corner is Sylvan| Thirty, a project geared to attract local food artisans and restaurants. Both developments have a culinary incubator in their plans. Romano & Co. have already announced his first successful operator: Mike Babb is scheduled to open Babb Brothers Barbeque this summer.
Sylvan | Thirty is busy fielding applications from interested tenants and is currently working with a select group which includes a baker, confectioner, a fishmonger, and a yoga studio. There are also three restaurant concepts in the works as well. Sylvan| Thirty hopes to be 75 percent leased before they start construction. So far they have announced Cox Farms Market, The Pearl Cup, Matador Meat & Wine and the culinary incubator with Culinary Curator Sharon Hage.
This morning comes an update: “We’re now on track to break ground early summer, which means you’ll be seeing construction activity by late July.” Sylvan| Thirty plans to open in Spring 2013.
The efforts to privatize the Dallas Farmers Market have been futile and the city of Dallas’ efforts to energize the DFM have been quagmired in chaos. I’d love to see someone swoop in and make the DFM a destination for residents, framers, and visitors. However, the emergence of Phil Romano’s Trinity Groves project in West Dallas could be the final nail in the coffin of the Dallas Farmers Market if they don’t get their shiitakes together. Romano’s grand plan calls for vendors of all shapes and sizes and he and his partners have the backing to get it done.
Meanwhile, the debate on privatization of the Market and surrounding the Market with permanent housing continues. If you would like to show your support the Dallas Farmers Market, you can join the Dallas Farmers Market Friends. They also have a petition you can sign to try to influence city officials to consider other options for the housing solution. Their goal:
…is to present both sides of the story (via links on the DFMF.org website) so people can get a feel for everything going on. In the end, they’d love to have people speak out, sign the petition and hopefully convince city officials to alter their decision about the supportive housing. They’ve added links to the petition itself to the DFMFriends.org site, and have the links to both sides of the story there, as well.
There is a public hearing this Thursday. Do your homework here, decide which side you’re on, and show up at the J. Erik Jonsson Central Library (1515 Young Street) on Thursday, April 5 at 6 PM.

Trinity Groves: Shepard Fairey mural on the wall of Trinity Groves Headquarters (420 Singleton). Partners Larry “Butch” McGregor, Stuart Fitts, and Phil Romano. (photo by NN)
Yesterday, I was invited to lunch at Trinity Groves. I sat at a large table surrounded by the partners involved in the massive project and several members of the Food and Concept Advisory Committee. As one of the partners, Phil Romano, chewed my ear off with details, Mike Babb filled my plate with barbecue.
Babb is the first “graduate” of the Trinity Groves Restaurant Incubator program. In short, Trinity Groves is the 13-acre restaurant-retail-artist-and-entertainment development at the base of the west end of the Margaret Hunt Hill Bridge which developers Phil Romano, Stuart Fitts, and Larry “Butch” McGregor expect to be what Silicon Valley is to high tech or what Ghirardelli Square is to San Francisco.
As Romano eased back on his sales pitch, Babb told the story of how he ended up snagging the first restaurant to open in Trinity Groves. It’s a classic tale: Man with boring job loves to smoke meats on the weekends. He delivers it to church functions. Somebody at the function asks him to cater her daughter’s wedding. Someone at the wedding has to have Babb’s ‘cue for a family reunion. Babb loses his job and becomes a caterer. His friends love his barbecue and urge him to open a restaurant. Babb hasn’t a clue on what to do. Somehow he found Phil Romano. BAM!
“I love barbecue and the blues,” said Babb. “My place is going to be indoor and outdoor. It’s going into that space right over there.” He points toward a 2,500-square-foot space which is currently a hollowed-out purple building. The name of the restaurant hasn’t been finalized.
I was honored to be the first media person to taste the first “product” to come out of Trinity Groves. It wasn’t the best barbecue I’ve ever tasted but it was also cooked someplace else and delivered to the project offices in tin pans. The ribs were tender and the accompanying sauce was more sweet than hot. The cole slaw was the best part of the meal. Babb admits he’s still tweaking his banana pudding recipe. But that is what the incubator program is all about.
As the plates were cleared, Romano wound up for his next pitch: “We’re going to have a food center and entertainment zone. We’ll have a brewery [Four Corners Brewing], a 10,000-square foot cooking school, ice cream shop where we will put extra protein in the ice cream to make it healthier, a fish market bigger than Pikes [in Seattle] with a major player coming in to do it, an oyster bar, a butcher shop making sausages, a German market, a local cheese maker and I’ve already talked to Paula, a chocolatier, a South American florist, a coffee roaster, a baker. You’ll see artist galleries and designers, jazz clubs, belly dancers, and Luna tortilla is moving their tower here and we’re putting in a glass wall so you can watch. Real diversity.” (Yes, belly dancers. Remember, this is Phil Romano I’m talking to!)
Stay with me…
See the nice looking man in the picture? That is Phil Romano. See the painting in the background? That is one artist’s interpretation of Phil Romano’s brain when he is working on a project. Phil Romano, Larry “Butch” McGregor, and Stuart Fitts are working on Trinity Groves an enormous development on the west side of the Margaret Hunt Bridge in West Dallas. Today I took a grand tour of the 13-acre proposed “restaurant, retail, artist and entertainment” site which will also be home to the partnership’s restaurant incubator program. I met the first approved restaurateur and tasted his food. Tune in tomorrow for a full report. I can’t decide if these are the smartest guys in the world or the craziest. It’s wild. Clear out some head space.