Articles about Happily apathetic

Nasty Feud Subsides: Matt’s Rancho Martinez in Lakewood Schedules Opening. Again

I just checked in with Brian Marsters, the Director of Operations of Matt’s Rancho Martinez. Marsters didn’t go into too many details but said the long-awaited opening of the restaurant in Lakewood is now scheduled for “September 11thish.” Matt’s has certainly had a wretched six months filled with delays from permits, parking, neighborhood associations, and landlords.

The recent delay was caused by the back up of fire inspections due to the upcoming holiday weekend. They still have to pour part of the sidewalk and the patio wall but are eagerly waiting to get chiles rellenos to the tables on September 11thish. I love that.

Suddenly Silent: John Tesar Has Disappeared From Dallas

Missing In Action: Is John Tesar channeling his inner heirloom tomato fetish in India or hanging with Kathryn Jackson in Arizona?

I’ve cruised past the construction site of John Tesar’s new restaurant, Spoon in Preston Center, several times this month and noticed zero activity. The permits were not on the windows and there was no construction taking place. Yesterday I checked Tesar’s Facebook and Twitter accounts, then texted and called him, and nothing. Last night I spoke with his rep, Bev Garvin. She says all is well and construction is “back underway.” They are preparing to knock down the front of the space and, after that, “expect a six-to-eight week turnaround.”

I asked her Tesar’s whereabouts and she giggled a bit. “I can’t tell you,” she said. “I only get to talk to him when they allow him access to phones or when they let him have phones.”

After I lifted my jaw off my desk, I asked, “Well, should I check the roster at Betty Ford Clinic or San Quentin?” She giggled again, nervously. “No, it’s all good I can’t tell you. If you poke around you might find out more.” She did say he would be back in Dallas on July 31.

I don’t feel like poking, so let’s play “Where’s John Tesar?” Prize worth $100 to the winner. (Some people, and you know who you are, are not eligible to play.)

I am going out on a long white oak limb here: Meditating in India.

Okay, your turn, GO!

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Teresa Gubbins to Join CultureMap Dallas

Jennifer Chininis: The Ferdinand Magellan of CultureMap.

Last week I reported PegasusNews was bought by the Dallas Morning News. In the post I pondered the whereabouts of ace reporter Teresa Gubbins. The rest of the PegNews staff are now employees of the DMN, but Gubbins didn’t make the move. (More likely, she wasn’t asked to make the move. She’s been there and done that.) Nobody could get TG on the phone so I offered a prize to the first person who could find her.

Earlier today I tweeted: Hey, I spotted @tgubbins coming out of a cartology class early this morning. She’s alive!

I just received a reply from former D Magazine managing editor turned CultureMap editor, Jennifer Chininis:

Hey, @DSideDish. We have an update on the whereabouts of @tgubbins. She’s with us! So, do we get a prize?

What is CultureMap, you ask? Right now it’s four former D Magazine employees sitting around trying to launch a new lifestyle website. I guess  Gubbins ups that count to 4.5. TG still writes freelance for us.

No prize, Chininis. You didn’t read the fine print of the contest. They are: “contest not valid for individuals who leave D Magazine only to turn around and steal the talent.”

UPPITY DATE: Timmy has a CultureMap business story.

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Chuck E. Cheese’s Mousy Mascot Gets a New Look

(CEC Entertainment / July 3, 2012)

Whoa. What’s this? Is Chuck E. Cheese finally updating its look? Are those skinny jeans the mouse is wearing? No? Boot-cut, then. Definitely.

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Attention Food Snobs: The Mad Men Behind Applebee’s Don’t Want You!

Recently Applebee’s launched a new ad campaign. (It has Don Draper written all over it!) The tagline is “See You Tomorrow.” According to ADWEEK, it “positions Applebee’s as the champion of a sort of anti-foodie backlash, pitching fare that purports to be tasty, and simple, but still somewhat classy—for example, new summer dishes like Lemon Shrimp Fettucine and Florentine House Sirloin.” The TV commercials feature “chefs” with names like “Carl” who wax poetic over their ingredients only to be stopped by a voice from above: “Carl, you’re doing it again. You’re talking about tomatoes like they’re your children.”

The money quote from the piece: “It’s classic food porn with a faux-haute twist—a dinner bell for the happily apathetic.”

Fascinating stuff. Check out how many people it took to pull this campaign together: four Content Managers, three Cognitive Anthropologists, seven Creative Directors, and scads of “Peggys,” “Rogers,” and “Petes.”

One question. What is classic food porn? No, make that two. Are you happily apathetic?

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