UPDATE: Monica is on her way to Houston. I got lucky when she answered her cell phone. “This [move] has been a real struggle for me,””Greene said. I’ve always been committed to urban development. I believe in Dallas but unfortunately the area [Deep Ellum] has taken a long time to develop. It’s time for me to expand and open my doors to a larger audience.”

I say, you go girl. It’s a great move. She has been in, what I would call, an abusive relationship with Deep Ellum for a long time. It’s time she made a fresh start. That girl has some balls. Oh, wait. Nevermind.

May 18, 2012

Dear Dallas,

Years ago, I read in “Popular Science” that it takes seven years for a person’s cells to replenish. Maybe this is true for humans, but it has taken twenty years at Monica’s Aca y Alla for that cycle to occur.  Monica’s Aca y Alla, with some other creative and wonderful entrepreneurs, helped put Deep Ellum on the map.  But today Deep Ellum is paying the price of Dallas growth within the Downtown area, Bishop Arts District, Uptown and other business districts.  Deep Ellum is going through its own revitalization; old buildings are being redone, DART stations are now open and someday there will be a new world in Deep Ellum. I hope that new world is a good. I expect to continue to be a part of Deep Ellum through my support of whatever venture my ex-partners decide to re-open in the Aca y Alla space.

Indeed, Monica’s Aca y Alla is evolving and changing to Monica’s and the ME Lounge and we will be moving to new digs.  We look forward to becoming a new fixture for the Cedar Springs and Oak Lawn area. We are excited to begin a new partnership with the Crosland Group and the Axiom Group at the beautiful ilume ®  building.  Hector Hernandez will be leading the charge as the Chef for this new concept. Together, we have a vision that will continue to create reasons for guests to eat our unique – yet traditional – style of food, enjoy new menu recipes that will include some of the real Mexican-style of food that was destined for Tajin.

Reality has shown me that with the intense competition in the Mexican food segment, the challenge of finding new ways to attract (and to keep) customers grows. Yes, the new Monica’s together with ME lounge will be fast paced, inventive, exciting, and it will epitomize a new style of Mexican food that I prefer to not call Tex-Mex, but “Nueva Cocina.”

I work, I play, I live and I will always love Deep Ellum. Monica’s had a very successful twenty years of restaurant operation in this historic district.  I am grateful, and would like to thank all Dallasites for their kind and generous support over the years.  We hope you will join us over the next few weeks at Monica’s Aca y Alla to say your good-bye’s and share with us your favorite stories from the past 20 years.  Then, I look forward to sharing with you my vision of the future at Monica’s in the ilume ®.  Until then…

Respectfully,
Monica Greene

Deep Ellum Brewery has just released their first (only?) production of “Love Runs Deep” Cherry Chocolate Double Brown Stout (deets below). Think you’ll find it at Tom Thumb? Nope. Bolsa Mercado bought the entire batch. Each 22-ounce bottle is individually numbered and made with red tart and dark sweet cherries and Organic/Fair Trade cocoa nibs. Expect to find all 300 of them on the shelves of Bolsa Mercado during their next Open House on February 11.

If you can’t wait until the 11^th to get a food fix from The ‘Cado, head over on February 8. If you are lucky, you may be able to look past talented chef chefs Jeff Harris and Matt Balke and spot the rare, elusive chef Sharon Hage in the kitchen. She will be creating a “Take Home Dinner For Two.” Who knows, by then Bolsa Mercado may have Alan McClure creating Fudgesicles or Grant Achatz doing dishes. Could happen. Pigs fly in Oak Cliff.

CHERRY CHOCOLATE DOUBLE BROWN STOUT -

8% ABV 27 IBUs

Our logical offering for a passionate time of year.

Who says Brewers can’t pluck your heartstrings? We’ll play right to your heart (and

palette and belly) by taking our already smooth and rich Double Brown Stout and taking

out to a night on the town. By adding real Red Tart and Dark Sweet Cherries at the

beginning of fermentation and **(Organic/Fair Trade) cocoa nibs at the end of

conditioning, once a year we treat our Double Brown Stout lavishly. Don’t be a selfish

lover, share with this someone special.

Style: Cherry Chocolate Baltic Porter

Hops: US Goldings, Mt. Hood, US Northern Brewer, Summit

Malts: Pale Ale, Munich light, Brown, Munich Dark, Oats, Crystal Rye, Extra Dark

Crystal, Dehusked Chocolate

Yeast: California Lager

Other: Blackstrap Molasses, Red Tart & Dark Sweet Cherry Puree’, Cocoa Nibs

Packages: 50L, 1/6th bbl

My perfectly boiled egg.

As you can tell from the headline, I am deep in the process of procrastinating. While my real job calls for thousands of words about dining, I am convinced it is far more important that I drop what I am supposed to be doing and answer a question sent to me by PR boy toy Jef Tingley. Yes, he spells his name with one “f,” but I will save that analysis for a later procrastination post.

“Jef with one f” asked me how to boil an egg. Don’t laugh. How many times have you had tiny shards of shell pierce the delicate skin beneath your fingernail? I shared my secret with “Jef with one f” by private message on Facebook which made several people curious enough to email and ask (BEG!) for my secret.

You are going to have to jump hard.

How is it that I hold the key to the secret method of boiling an egg? My first job in a kitchen called for me to make 300 deviled eggs every morning for 2 years. Do the freaking math. I have peeled a ****load of eggs in my day. Okay, don’t say I never gave you anything. I’m opening a vein and spilling it now:

Place ROOM TEMPERAURE eggs in lukewarm tap water. Add (a lot) of iodized salt. Bring the water to a boil slowly and allow it to “soft rumble™” (MINE!) for 3 minutes. Turn off the heat. If you are cooking on electric heat soft rumble for 2 minutes and leave the pan on the element.  NOW, and this is critical: how fast they are ready will depend on how many eggs are in the water. If you have a couple dozen, leave them in the water until it is cool. Otherwise, usually 20 minutes will do. BEFORE you proceed to the next step, fish one of the eggs from the water, dry it off, and spin it. YES, SPIN IT on the counter. If it wobbles around like Stephen Doyle at 2AM, it isn’t done. If it twirls around fast and steady like Leslie Brenner when she lived in LA, it’s ready to peel. Pour out the water, NOT THE EGGS YOU NINNY, and refill the pan with cool water. Peel the eggs while they are submerged in water. Sometimes I toss a little ice in there if I find a difficult egg. If your eggs crack while cooking, like me on deadline, you’re totally screwed. Repeat the above process.

Your nubby little fingers can now type me a thank you note.

Now, back to my regularly scheduled work load.

“All proceeds benefit YWCA of Metropolitan Dallas, a cornerstone in the Dallas community for over 100 years.  Through programs focused on financial empowerment, in-home parenting education and mentoring, and women’s health, YW bridges the gap between poverty and self-sufficiency for women.  Because when a woman becomes self-sufficient, she has the power to move herself and her family out of poverty.  At YW, we change women’s lives.”