You didn’t think Jon Alexis of TJ’s Seafood Market would ignore this challenge did you? Gotta hand it to him, he’s the hardest working man is the fish biz. Here’s his idea for a local show:
This is clearly demo-quality only,all first takes, and the video editing is mediocre at best. Audio gets out of whack for a few minutes and I have no idea how to fix it. Having said that, the concept for From The Shores Of The Trinity is to showcase great seafood in Dallas. We can get the freshest seafood in the world served to us in Dallas and the show will feature a great restaurant seafood dish each episode, then take the mystery out of cooking that same seafood at home. Dallas is not just a steak and potatoes town (anymore), we look forward to highlighting that! From the Shores of the Trinity would not be about TJ’s anymore than No Reservations is about Les Halles.
Put your fins together for Jon Alexis.
Jon Alexis, the shameless self-promoter of TJs Seafood Market, is standing behind my desk holding a jumbo-sized stone crab claw to my head. ‘”Listen to me,” he says. “We now that we have two stores, we have serious buying power.” He pokes the claw deep into the back of my neck. “Now I’m able to leap over a vendor and get them FedExed directly from the boats. Now put that up on SideDish.” Jeezy Pete, this guy is turning into the mahi-mahi mafia.1 Comment »
That was one of the combinations I tried the other night at an unusual Seafood and Cheese tasting at Scardello Artisan Cheese on Oak Lawn. The class was hosted by Scardello and TJ’s Seafood Market. The protagonist’s point of view, which they promoted with the finest techniques of crack marketing, was that seafood and cheese go together like cheese and seafood. The whole is more than the sum of its parts. Surf n’ turf can take forms never envisaged in a steakhouse.