Find a back issue

Is Twin Peaks’ Food a Cut Above Hooters’?

Coldest beer in town? Is that a good thing?
Coldest beer in town? Is that a good thing?

The New Republic writes this week about how North Texas-based Twin Peaks breastaurants have “out-hootered Hooters” by, under the direction of founder and CEO Randy DeWitt, focusing on the food as much as the “scenic views”:

Nobody at Hooters had figured out that the brand was broken, so he would fix it before they did. He started with the beer. “Cold beer is like catnip. Those working guys like their beer really cold,” DeWitt says. “Hooters’ slogan at the time was ‘coldest beer in town.’ I thought ‘big deal.’ It’s just a sign, just an empty claim. So we worked with a manufacturer to serve beer below freezing. It comes out at 29 degrees! And we put a digital temperature display so we don’t ever say ‘coldest beer in town,’ we say ‘look at the thermometer, you decide.’” Then he took on the menu: Everything down to the ice cream was to be made fresh in each franchise; nothing was to be frozen or carted in ready-made. (Order the shrimp cocktail at Hooters to see why that’s a good idea.) And focus on comfort food, not bar food: Hooters serves only burgers and sandwiches; Twin Peaks has pot roast with green beans and mashed potatoes and green chile meatloaf.

Sounds fancier, surely. But is the fare really any better? Guess it’d be hard to do worse than Hooters.

6 comments on “Is Twin Peaks’ Food a Cut Above Hooters’?

  1. Now, let me tell you something, Brother: Hooter’s has gotten totally gross. Light wood everywhere. “Cooks” arrogantly screaming waitresses’ names, warm beer mugs, the way those idiots pour salt on your napkin and place an oft-handled baggie of ice in your pitcher.

    The wings have gotten lazily gross. And they play Good Time Oldies through megaphone speakers. Whereas Twin Peaks is the home of the Torso Paragraph Tatoo, some dumb idiot asking if you want a “Man Sized” beer (neaning hot at the end, ands smokers.

  2. Twin Peaks has 2 great things: Fish Tacos and ice cold Coors Banquet Original on tap. Hooters is so last century. No contest.

  3. Hooters is still basically bar food. At Twin Peaks you can get something resembling a real meal. Both places have full bars, but Peaks has a better beer selection. And Twin Peaks has much better t v sets. Hooter’s hasn’t upgraded their monitors in years. Still, I go to Hooter’s occasionally, because they have my favorite beer, Shiner Bock, on tap, and Twin Peaks doesn’t.