I was talking with a friend of mine about social media and the restaurant business and how, when used effectively, it presents a powerful, and relatively free, form of publicity for business. I said, “I wonder what would have happened if Stephan Pyles had Twitter available to him when he opened Routh Street Café. He certainly would not have had to buy those pesky magazine and newspaper ads.” Would Jay Jerrier be as successful if he didn’t have Twitter and Facebook? We will never know because it is our current 86,400/7 reality.
This morning, I perused the SideDish Twitter feed to check out the “media” dinner John Tesar hosted last night for his soon-to-debut Knife restaurant in the Hotel Palomar. I recognized familiar Yummers, bloggers who use the term “yum” way too much, and members of the food media community. Today, Tesar will probably trend in social media because all of the Yummers and food-related websites, including SideDish, will file reports of the evening. What a win-win.
As I rolled through the tweets, I stumbled on a SocialRank, a website that breaks down your Twitter followers into Best Follower , Most Valuable Followers, and Most Engaged Follower.
Since I have a 4,000-word feature due today, I thought it would be a good time to pull back the curtain on SideDish.
Best Follower (the perfect combination of your most valuable and most engaged follower in the past 30 days)
NancyNichols (now I doubt their findings)
Most Valuable Followers (most valuable, important, and useful followers are, whether they interact with you or not.)
Dallas Morning News
Jamie Benn (Hell, yes!)
Frito-Lay N. America
The Kid’s Doctor®
The best for last:
Most Engaged (tells you who, out of your followers, has engaged with you the most recently)
Brian K Smith
What does all of this mean? I have a guess. However, I think it’s time I invited Ian Rapoport, Martina Navratilova, and Jamie Benn to dinner at Debbie Pascoe’s house.