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What the What? The Mecca is Closing and Potentially Relocating Again

Gubbshoe Gubbins has the poop on the second closing of this Dallas institution. They will serve their last scrumptious cinnamon roll on Sunday, April 27.

The Mecca was a fixture on Harry Hines for 74 years before it moved into the space that once housed Tipperary Inn and Molly McGuire’s at Skillman and Live Oak in August 2012.

Gubbshoe quotes manager Alicia Ramon:  “The rent is a little too high here. Our rent tripled from the last place to this place.” She goes on to say the location is bad luck and the owners will be looking for another space.

If your rent triples, your sales must do the same. IJS. And there is a lot of competition for breakfast in that neighborhood. Other than the luscious cinnamon rolls, I thought the food was average at bests. Which was above average when they were on Harry Hines.

  • Jim Rain

    Not really surprised. I went there once.

  • Mavdog

    It’s truly amazing how many operators who are successful at one spot, decide to move and sign a lease for x times the rent by convincing themselves that they can do x times the sales volume.
    but they don’t, their sales are flat, and they lose it all.

  • dallasboiler

    The place was packed (especially for brunch) when it first opened. Food was disappointing compared to close-by competitors (e.g., Gold Rush, John’s Cafe, Chip’s, Dixie House, etc.). Location may seem snake-bitten, but I think that a well-exucted place could do well there.

    Also, I thought Nancy posted a listing a while back which suggested the owners were trying to sell shortly after relocating. They were probably banking on prospective buyers using the higher run-rate sales from the post-move buzz in their forecasts to come up with valuations supporting a higher sale price than one would probably come up with now.

  • Peter Kurilecz

    heard several times that the service was not very good

  • kyndbrah

    I’m sure the rent was high but so were their prices. Give me the Goldrush any day over Mecca.

  • David Gates

    Agree, way too much competition there. I drive by there every day and it’s rarely crowded, even on weekends. My experience there has been underwhelming at best. Even the cinnamon roll seemed day-old. And yeah, the owners of that building seem way too proud of it. The old Wine Therapist spot next door has been empty for a few months now.

  • kYle

    I remember when the move to Skillman was announced. So many people were in a state of bliss over an egg place within walking distance. I wonder where they ended up walking?

  • Misagirl

    Its amazing how someone passes judgement on a business when they have no idea about the situation. Its truly hilarious.

  • Misagirl

    When the Mecca moved to Skillman, they never decided to sell shortly after moving there so whoever put that news out there is very uneducated about the restaurant business.

  • Matthew

    Gold Rush. That’s where.

  • mstreets

    I really, really wanted to like this place when it moved into the neighborhood. Went a half dozen times over the first six months after opening (breakfast and dinner), and every time it took close ot 45 minutes to get our food after ordering. I’m a patient guy, but with three kids, two under the age of 8, we just couldn’t get excited about going back for another meal that stretched into an hour and a half. Too many alternatives nearby that offered more reasonable meal times.

  • Rodney Haas

    If they would have looked at the brunch scene, Plano or Frisco would have been 100 times better idea. The northern suburbs are a wasteland of breakfast places.

  • AmyS

    The Mecca Cafe in Dallas goes back to (at least) 1906 on Main Street in downtown. It was owned by a company called Schomerus & Atkins. Mr. John R. Atkins was the operating partner. By 1917 it had split into the Mecca No. 1, at 1206 Main Street, and Mecca No. 2 at 1801 Main Street (in the Mecca Building). Mecca No. 1 caught fire on 8/13/1917, the “Old Doran Buildiing” was a total loss and one of their bakers, Ben Wipf, died in the blaze. Mecca No. 2 continued downtown, and was eventually sold, and was owned by a J. E. Fortsmeyer. At some point it was moved again, and in 1948 was relocated on Denton Drive.

  • dallasboiler

    Check out the story posted today by the Observer … the owner admits to trying to sell The Mecca last summer/fall, but he could not find buyers interested in taking on the rent.

    The link no longer works, but it was quite obvious from this listing that Nancy posted that the Mecca was the 1st restaurant in the listing.

    http://sidedish.dmagazine.com/2013/12/18/restaurants-for-sale-in-dallas-10/

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