via Blue Bell Ice Cream

Blue Bell Releases New ‘I ♥ Chocolate Ice Cream’ Flavor Just in Time for Valentine’s Day

In Texas, we heart Blue Bell just as much as Floridians love their Publix-brand ice cream. And for a V-Day grinch like me, a gal who has the pleasure of assembling a very long list of places to dine out on February 14, there’s really no joy in all this lovey-dovey frou frou.

But if Valentine’s inspires super-chocolate-desserts like Blue Bell’s newest flavor, I can definitely get on board. The ’I ♥ Chocolate Ice Cream’ flavor is a game-changer. It’s a silly name, but we can certainly look past that. Can’t hold it against our beloved Texas brand, can we? All I can think about now is its milk chocolate ice cream with “dark chocolate-filled chocolate hearts, chocolate-coated cake pieces and a chocolate icing swirl.”

Holy cow.