MCrowd Hires New CEO: Rob Viveros From Olive Garden/ Darden Restaurants

Former CEO Michael Cox resigned from his post at MCrowd last week. Today Rob Viveros, a senior vice president of operations for the Dallas division of Olive Garden/ Darden, became the fourth CEO of MCrowd.

Viveros, who has lived in Flower Mound for nine years, joined Olive Garden in 1994 as a manager-in-training and was promoted to general manager in 1995. In September 1996, Viveros was named director of operations and in 1999 was promoted to his current role as senior vice president of operations. He started his job today.