Blue Bell Debuts Chocolate Peanut Butter Ice Cream by Nancy Nichols Posted in I Can't Believe I Went to College for This, ice cream, Not-so-skinny bitches, Slow News Day. Aug 27, 2013 at 1:53 pm 3 comments Coming in September from the creamery established in 1907 in Brenham, Texas: chocolate ice cream laced with a creamy peanut butter swirl. Just in time for the end of bikini season. Next Post Previous Post Read This Next The Top Twelve Bites I Put in My Mouth in 2012 Our Guide to New Fried Foods at the State Fair of Texas Blue Bell Releases New ‘I ♥ Chocolate Ice Cream’ Flavor Just in Time for Valentine’s Day Reed Avalon Blue Bell is no longer the Texas icon of great taste and great value. A few weeks ago I noticed a significant decline in quality (Rocky Mountain Road with no nuts, among other problems) and price increases despite the lower quality. My letter to Blue Bell was never answered. So very disappointed. How un-Texan of Blue Bell! heels no nuts, among other problems Elizabeth Bair Blue Bell has made this flavor for years, but only sold it to ice cream shops and the like. This is the first time it’s available to consumers for purchase at the grocery store. Pokey O’s has it by the scoop, but I don’t think it’s a regular item there.