While I was the only customer at the ATM this morning, a Sprinkles employee told me they had sold over 200 cupcakes out of the bright pink machine after they officially opened at midnight. With no other publicity than this tweet on Tuesday, I’d say that’s pretty impressive.
But, truthfully, that’s not as important as the fact that this new ATM sings. À la “It’s a Small World,” the machine repeats, “I love Sprinkles, the best cupcakes in the world,” until you can’t stand it anymore and are hooked into buying a cupcake.
The machine, open 24 hours, holds over 400 cupcakes and features the same cupcakes and seasonal flavors that are being sold inside for their regular price of $4. You can even get two Sprinkles Doggie Cupcakes for around $5.
While purchasing my red velvet cupcake out of the machine, I got to watch the ATM, armed with a mechanical arm and a camera, fetch my cupcake’s box on the screen. The cylinder at the bottom then turned around and, boom!, my cupcake was ready to be picked up and devoured.
The ATM is restocked two to three times a day for freshness and all of the uneaten cupcakes are donated daily to Dallas charities, which include Metrocare Services, the Children’s Advocacy Center, Genesis Women’s Shelter, Catholic Charities, and the Dallas Life Foundation.
Now that the ATM is ready, Sprinkles fanatics can look forward to the brand’s ice cream store located right next door. It’s currently under construction and should be open mid-August.
Meredith Carey is an editorial intern at D Magazine. She will be a junior at Southern Methodist University with majors in journalism and Spanish.