‘Brogurt’ is Really Here

large

Yesterday, Grub Street announced the existence of the new Powerful Yogurt that helps men find their inner abs. Its website claims this beast of a snack is “specifically designed to meet the health and performance needs of busy men living an active lifestyle.” Oh boy. I guess this is for real.

Chad Houser, executive director of Cafe Momentum, posted this funny bit of insight on his Facebook wall. It’s pretty awesome:

C- announced a new yogurt for men called Brogurt. I wonder how much money they spent on coming up with that name, and how many people are going to get fired when someone in the company discovers the definition of “brogurt” on Urban Dictionary?

Update: Previously this article mistakenly associated ‘brogurt’ with Chobani. Powerful Yogurt is actually not manufactured by Chobani.