Thanks to all of you who participated in the two SideDish discussions (Bloggers v Journalists and Restaurants Beware of Food Writers who Expect Freebies). I thought the two posts brought up some great points and readers conducted an intelligent discussion. Apparently the restaurant industry and PR agencies took note. And I think we’re about to see some upgrades on how business is conducted.
Last night, someone forwarded me an email blast sent out by Nicki Patel at Strauss Marketing . She addresses “the people we normally deal with.”
Hope your week is off to a great start! In light of recent events and blogs, notably on D Side Dish at the end of last week, we are taking a step back and looking at how PR professionals and bloggers can better work together taking into account FTC guidelines. Several of our clients read the blog and comments, and have asked us to find a way to better evaluate their business decisions on offering complimentary products/dinners/experiences.
As a service to them we are asking that you please submit your most recent numbers on readership so that we may keep that on file. You are welcome to send over Google analytics, subscription numbers on feed burner (or other reliable sources), or any other tool you may use to track your readership, etc. Also, we know that some of you write not only for your blog, but occasionally for other publications as well. Please include that information so we are able to effectively pitch you on items that are appropriate and refrain from flooding your inboxes.
We know that is not a hard and fast number to base decisions on, but it is a start for us to be able to explain to our clients why offering up products/dinners/experiences is a smart idea. Thank you for your help on this and we hope to continue working with you in the future!
Kudos to Strauss Marketing for opening the door. “We felt your blog post addressed a situation that we deal with on an on going basis,”Patel said. “We saw this as an opportunity for us to address it as well.” Patel told me this morning she has already received “stats and information” from some on the list.
Hopefully the market will correct itself and restaurateurs won’t have to fear negative reviews from unaccredited bloggers and PR professionals won’t have to accommodate every person with a blog. There is a happy medium, or shall I say media, out there waiting to give you your money’s worth.