Sydney Brown and Lauren Noblet, the owner/operators of Enticed and TX Delizioso have made a tough decision. After the mild Dallas winter passed, they expanded their fleet and debuted TX Delizioso,a food truck featuring Italian food (mainly pizza) with a Texas twist. They used a lot of local products and it was the only truck with GoTexan certification.
I generally give food trucks 6-8 weeks to established their truck groove, and sure enough, after about 8 weeks, I loved TXD’s pizza. It was a great artisanal pizza at a pretty good price ($7.50) with as many toppings as you wanted on it.
However, like the cold weather took Enticed off the road, the sweltering summer temperatures have taught Sydney and Lauren new lessons: prep times turned out to be longer than they’d planner for and it was difficult to find workers who could juggle cooking and the eccentricities, such as truck temperature in excess of 140 degrees, of managing a truck. Sydney and Lauren have taken TX Delizioso off the road and they are currently reevaluating their plans. They plan on refocusing on Enticed Shaved Ice and adding a second truck to that concept. That’s a net gain for DFW.