Consider this situation: Yesterday afternoon at 3:51PM, Jasper Russo, Director of Wine Marketing at Sigel’s, sent out an email. Subject line: Introducing TX Blended Whiskey from F&R Distillery in Fort Worth, TX. Opening line: “Leonard Firestone and Troy Robertson have joined their passion and vision to produce distinct premium Texas whiskey from the only artisanal bourbon distillery in North Texas.”
I received another email from Russo at 4:20PM. Subject line: Bourbon controversy.Content: As soon as my email about Firestone & Robertson TX Whiskey hit, I was inundated with complaints from customers crying foul and telling me that Bourbon was not Bourbon unless it was made in Bourbon County, Kentucky. While my Spirits Buyer (Andy Hubbard) assured me that this was not the case, I went to Wikipedia for backup. (Really, Jasper? Don’t you have Jim Beam’s cell number?) Bonus content: Bourbon trivia from Andy- Jack Daniels cannot be labeled as Bourbon, not because it is made in Tennessee, but rather because it is filtered through charcoal.
I’ve heard bourbon referred to as whiskey and whiskey called bourbon. Correct me if I’m wrong: bourbon is classified as a whiskey but not all whiskey is bourbon. My heavens, drinking brown is so complicated. Go white!
Jump for the info on the small-batch whiskey from the only artisanal bourbon distillery in Texas.
Firestone & Robertson Distillery, Fort Worth
Introductory Sale $34.99 reg $39.99 in Sigel’s & Oasis stores today
Available for the first time – limited production
“We’re against mass production, shortcuts and prohibition.”
Leonard Firestone & Troy Robertson, distillers
Leonard Firestone and Troy Robertson have joined their passion and vision to produce distinct premium Texas whiskey from the only artisanal bourbon distillery in North Texas. Located in a historic 1927 vintage warehouse near Fort Worth’s Hell’s Half Acre, F&R whiskeys are being created in 500 gallon copper pot stills, and matured in new 53 gallon charred American oak barrels. The work is both artistic and scientific, with each step done by hand without the assistance of automation. The result offers consumers a unique Texas whiskey expression both innovative and timeless. Each bottle of whiskey is capped with a handmade bottle top that is adorned with a unique piece of boot leather donated by friends and business associates in the community. Lizard, alligator, buffalo or cowhide – no two bottle tops are the same.
Deep auburn color, with a fragrant nose of Vanilla Bean, Oak and Pear leading to intense flavors of Honey Butter, Bananas Foster, Caramel and Coffee on the palate. The long, silky finish is smooth and complex, with a touch of sweet fruit and spice. Perfect for sipping, neat or on the rocks, and for classic cocktails recipes.
Sale prices good through 6/9.