Favorite Moose-Related Press Release of the Day

Dallas, consider this press release my Monday morning gift to you. You’re welcome.

“Dallas, don’t be surprised if you see a Moose driving down the highway or floating in the sky. Dallas will have its share of “Moose sightings” this month due to the Grand Opening of Dallas’ first Smiling Moose Deli location in West Plano at Hebron Parkway/Park Boulevard, one block west of Midway. The Colorado based company will be one of Dallas’ hippest new delis providing patrons with breakfast, lunch and dinner selections, hearty portions and fresh ingredients far superior than their competitors…all served in a warm, (sic) décor with hints of both Colorado and Texas, as seen by (sic) their ski, snowboard and professional sports collections.

Grand Opening Day is this Thursday, September 15th from 8:00 am – 9:00 pm. Festivities will begin when Mo the Moose (the official mascot of Smiling Moose Deli) arrives as Dallas’ newest resident by air in a giant 6 story tall hot air balloon.

But wait, there’s more…

Official hot air balloon arrival time is 10:30 am so get your cameras ready. Daryl “Moose” Johnston (co-owner of the deli and former Dallas Cowboy legend and current Fox commentator) will be there to greet him as he lands…

Following Grand Opening Day, look for additional Moose Sightings as Mo the Moose (or his sidekick Mini Mo) takes to our DFW highways in a motorcycle sidecar as he learns his way around our fabulous city. When you spot his sidecar, be sure and look for the QR code which will link you directly to the Smiling Moose website for information and coupons. The deli will also be catering to kids and families throughout the weekend with fun giveaways such as: t-shirts, food, Moose antlers and Smiling Moose footballs.

6 comments on “Favorite Moose-Related Press Release of the Day

  1. Good, used to go there when traveling to Denver. Lots of creative sandwiches, good indegredients, fair value, friendly vibe. It’ll differentiate.