In an article on TheFoodChannel.com, Kay Logsdon updated us on the Yelp vs. the restaurateur debate—specifically whether online reviews via Yelp (and, eh-hem, other sources) are a good or a bad thing? The following is the opening excerpt from her article:
It was the food fight of the year. The tall, wavy-haired young marketing genius vs. the wiry, shaved-headed young chef. Both technically-savvy. Both heavily invested in the food business. Both opinionated.
In this corner, Luther Lowe, Manager of Local Business Outreach for the popular ratings powerhouse, Yelp.
And, in that corner, Stefan Richter (photo, right), the Finnish chef who was a runner-up on the fifth season of Top Chef, and owner of Stefan’s European Catering, Stefan’s at L.A. Farm, and Stefan’s Steakhouse (in Finland).
In the audience? Restaurant owners and operators who have a definite stake in the game. These are the people whose very livelihood can be impacted by a negative or positive review of their restaurant, and those online ratings can be important to attracting new customers. How popular is Yelp? The site this week passed a significant milestone: its 20 millionth review was posted.
The drama was all part of the great debate showcased at the National Restaurant Association’s session: Are Online Reviews a Good or Bad Thing?…