Bailey’s Prime Plus on Park Lane has acquired a phenomenal bottle of wine. A 1961 magnum of Chateau Petrus, which they are selling for $20,000 to the first guest willing to buy it. Included with the bottle is a 5 course dinner for up to 10 guests. Only 3500 total cases of this impressive Bordeaux were made in 1961, only a few large format bottles. It received a 100 point rating from Robert Parker. Bailey’s purchased it from a private collector who promised it was stored in optimal conditions since they purchased it in the late 1980′s from Sotheby’s.
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This is what I call a reasonable markup. The retail on that bottle is about $16,500 so they are only marking it up 20% over retail. And they give you, and some 9 friends, some victuals for the trouble of picking it up.
If only all wine markups were so reasonable.
Here’s to hoping that the bottle isn’t counterfeit:
http://www.slate.com/id/2256775/
The invoices, which Slate has examined, contain staggering quantities of celebrated wines, an astonishing 87 percent of them in large-format bottles (which are rarer than standard 750 ml bottles and are particularly prized by collectors). One hundred and seven magnums of 1961 Pétrus.
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How many magnums of ’61 Pétrus can be out there?