Cupcake-gate: We Smelled Something Funny About Dimples Cupcakes

photo by Chris Korbey.

We eat a lot of cupcakes around the office. In fact, our office is divided when it comes to Sprinkles lovers, Tart fans, and Dimples devotes. However, we started getting messages from unhappy Dimples workers and assigned freelancer Pam Kripke to check it out. Here is her story.

The cupcake is a remarkable thing. It is, in the ways that matter most, a flawless invention, a treat for both body and mind. Elegant in its simplicity, yet playful, a sentimental nod to birthdays past. And cute—so delightfully, deliciously cute.

Around town, the cupcake has had a renaissance, lining up in bakery cases like pearls on a strand. People buy them with abandon, gleeful, embracing the frosting on their noses and little change back from a 10. It is okay. It is a cupcake. It is the way it should be.
Until, it isn’t.

Early last year, two men in Dallas decided that they, too, would join the parade of bakers who now specialize in cupcakes. They had a plan to open one, and then a string of shops, fast, calling them Dimples, like the thing your face does when it grins. The problem, though, for Chad Sorrells and his business and life partner, Bryan Owens—who are, by the way, not bakers—is that few people are smiling. In fact, a lot of people would like to see them iced. In court, no sprinkles on top.

Click here for more of the story.

8 comments on “Cupcake-gate: We Smelled Something Funny About Dimples Cupcakes

  1. I always thought it was Dimples, as in what happens to your thighs when you eat too many cupcakes.

  2. Seven, Dimples is the name, but the author referred to the owners of the concept as “the Dimplers,” which to me is hilarious in the context of the article.

  3. I love, love, love cupcakes. Yes, i even like sprinkles. Society bakery is by far my favorite with the banana chocolate chip.

    I went on a cupcake eating frenzy earlier this summer and couldn’t wait to try dimples. I chose the Frisco location…these were by far the worst cupcakes i have purchased in any of the cupcake places in dallas/ft worth. I would not be suprised at all if they were basically betty crocker.

  4. Also, see this…apparently they can’t pay people because

    “We spend more money on charitable donations then we do on our advertising budget. I think it is terribly unfair that you would write a blog that is completely non reflective of the principals of Dimples Cupcakes. We are very proud of the fact that we have NEVER had a negative article, review, or customer complaint every published on the Internet or any other media.”

    This is taken from a blog post where someone had requested a charitable donation from them and was denied.

    http://babyrabies.com/2009/09/30/dimples-cupcakes-not-so-sweet/

  5. @Logan… I read that blog post over a year ago and wasn’t surprised at all to the see the D Magazine story about them. They sound like really classy folks.