Pop-Tart World is a café in Times Square dedicated solely to exotic versions of the once (and still, IMO) lowly Pop-Tart. The “promoters” (love the emerging term to replace restaurateurs) of Pop-Tart World offer build-your own PTs, Fluffer Butter (marshmallow spread sandwiched between two Pop-Tarts frosted fudge pastries), Sticky Cinna Munchies (cinnamon rolls topped with cream-cheese icing and chunks of cinnamon-roll Pop-Tarts), and (beat, beat) Pop-Tarts sushi (three varieties of Pop-Tarts minced and wrapped in a fruit roll-up). Customers are treated to a “light show every hour” and the first suckers in the door “get frosted.” What. Ever. Yuck-a-doo.
Now, one hand, we have locavore guru Michael Pollan explaining why “paying $8 for a dozen eggs is a good thing” and on the other hand (thigh), we have Pop-Tart World. (And don’t get me started on the food spin offs coming to a store near you as soon as the movie Eat, Pray, Love, Make Money is released.) Oh, it all makes me want to take my head off and send it to the cleaners.