Pinkberry Dallas Opens With Chocolate Yogurt and Champagne

Pinkberry owner Adam Saxton smiles pretty and eats yogurt.

Last night was the grand opening party of Pinkberry Dallas, the frozen yogurt store that started the tart frozen yogurt craze in 2005. Back then, you couldn’t open up an In Touch without seeing a photo of Leo DiCaprio or Lindsay Lohan chowing down on the stuff, and rumor had it that lines were so long you had to wait an hour for a taste of the Swirly Goodness (not our term: that’s what Pinkberry press release calls it). We didn’t see any celebs last night (does Lucy Wrubel count?), but there was a searchlight, and there was a line out the door for the yogurt, so there. Our location, at Preston and Royal next to Barnes and Noble and the Merge clothing store, is the first in the U.S. outside of New York and California. The party was also the debut of Chocolate Pinkberry, and for now, we’re the only city that has it (woot!). It was explained to me that the chocolate comes from Mexico and is very expensive, because it’s tough to find chocolate that would mix with their yogurt and taste good. I thought the chocolate flavor was fine, but I like Pinkberry (and others like it) because of the tang, and chocolate doesn’t have it. I’m sticking with the original. Jump for photos and more info.

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