Tre Wilcox Goes to Loft 610: Takes Abacus Sous Too

Tre's amigos: Executive eous hef Jermaine Brown, owner Brian Twomey, and executive chef Tre Wilcox
Tre’s Amigos: Executive sous chef Jermaine Brown, owner Brian Twomey, and executive chef Tre Wilcox

Buried near the end of an official press release on Tre Wilcox’s new gig at Loft 610:

“Joining Chef Tre in the kitchen will be longtime friend and Abacus colleague Jermaine Brown, who will take over as Executive Sous Chef.  Brown is leaving his current position as Executive Sous Chef at Abacus to reunite working with Chef Tre.”

Full release below.

Loft 610 Urban Restaurant & Lounge Names Tre Wilcox
as Executive Chef
Chef Tre to Bring the Upscale Dining of Downtown to the Suburbs

Plano, Texas (September 25, 2009) – Loft 610 Urban Restaurant & Lounge announced today the naming of Tre Wilcox as Executive Chef of its Plano restaurant. Chef Tre assumes culinary responsibilities immediately with a limited menu preview on Saturday, October 3 and the full menu debut on Tuesday, October 6.

“We are reinvigorating our commitment to fine cuisine by having Tre lead our kitchen,” said Brian Twomey, owner of Loft 610. “Tre has a unique way of creating exciting flavor combinations without making the dishes too ‘out there.’ We want the menu to be comfortable and approachable. The food at Loft 610 will be prepared simply, but expertly.”

Dallas native Chef Tre began his culinary career at age 16 and quickly moved from the fast food world to gourmet cuisine. He was hired as a grill cook by Kent Rathburn at the five-star Dallas eatery Abacus, and quickly rose through the ranks to become Chef de Cuisine. In 2007, Chef Tre gained national notoriety and showcased his passion for finer food on Bravo’s third season of “Top Chef.” In the last year, he has served as a private chef as well as a national spokesperson for cookware.

Loft 610 Urban Restaurant & Lounge offers a sophisticated downtown dining experience complete with exposed steel structures, reclaimed brick and polished concrete floors, replicating the ambience of an old warehouse. The restaurant opened in December 2007 and quickly established itself as a place for upscale dining outside of the downtown Dallas area, receiving Dallas Observer Critics’ Pick and Best of Dallas accolades.

“I am excited to take on this new challenge,” said Chef Tre. “Loft 610 is a beautiful restaurant with a top notch kitchen, and I know we can create a lasting impression on people that want a fantastic meal.  We hope to reverse the traffic flow on the Tollway during weekend nights.  We’re only 10 minutes from Highland Park and we aren’t in Uptown, but everything else about LOFT 610 is.”

Joining Chef Tre in the kitchen will be longtime friend and Abacus colleague Jermaine Brown, who will take over as Executive Sous Chef.  Brown is leaving his current position as Executive Sous Chef at Abacus to reunite working with Chef Tre.

“We have been operating with a sensational front of house under the leadership of Vice President of Operations, Chad Holland, and we now have perfected the entire picture,” added Twomey. “Loft 610 will be a very special place, and we have all the elements necessary to be one of the top restaurants in the country. I am so pleased with what we can offer to our community.”

Loft 610 serves lunch and dinner daily with a late-night kitchen open on Thursday through Saturday nights. The restaurant and lounge have several secluded dining areas for private parties and banquet events.

“Our pricing is affordable for everyday occasions,” said Twomey. “We’ve created a menu that allows people to enjoy a fantastic night out without having to take out a second mortgage.  This is not just a special occasion restaurant.”

About Loft 610
Loft 610 Urban Restaurant & Lounge provides an upscale, urban vibe to the dining experience in the suburbs. Located in Plano, Texas, 15 miles north of Dallas, Loft 610 features a sophisticated lively atmosphere with the comfortable modern space of a downtown loft. For reservations, contact Loft 610 at 972-377-2500 or online at www.loft610.com.

11 comments on “Tre Wilcox Goes to Loft 610: Takes Abacus Sous Too

  1. Has anyone actually driven from Highland Park to 121 & DNT in 10 minutes? The claim is blatently false. I wonder how many other statements in the pres release aren’t true?

  2. Tre bien! I like leaving the Park Cities for points north such as Lavendou and Jasper’s so I would definitely go 20 minutes (10 is way optimistic) to check out Loft 610.

  3. Have had great fun and fabulous meals at Loft 610 – sounds like it is getting even better and I can’t wait to go back. Well worth the drive from ANYWHERE in Dallas.

  4. 10 minutes? Well, It takes me (and I’m a fast driver) about 20-25 minutes on the DNT (without traffic) to go from Mockingbird to Legacy.
    Chef Tre must be driving one of those 240 MPH Bugatti Veyrons.

  5. Did you study journalism? What is the address, besides Plano? I know that we can look it up on their website, but it would nice if you took the trouble to list the address, instead of just quoting their press release. LAZY. What would Ruth Reichl say?

  6. I heard they were so mad @ Abacus that Jermaine wasn’t even allowed to work the two weeks notice he gave them…