Ben & Jerry’s 31st Annual Free Cone Day

americone_dreamOn April 21st, from noon to 8 p.m., the socially-minded ice cream maker, with the fun and funky flavors, will be scooping it out for free again. They hope to share the love around the globe in the same spirit as the company namesakes did in 1979. Scoop Shops will proudly introduce the company’s newest values-led flavor: Chocolate Macadamia. The flavor features Fair Trade vanilla, Fair Trade chocolate and sustainably-harvested macadamia nuts. The company figures they are going to give out two million cones!

Ben & Jerry’s always gives back to the community and besides handing you a free scoop of Cherry Garcia, they’re partnering with two local charities, Children’s Advocacy Center of Collin County in Plano and SpiritHorse in Highland Village, to help end child abuse. Jump for the details such as the celebrities who will be scooping at the Plano location.

Plano and Highland Village, Texas (Grassroots Newswire) April 16, 2009 –  Ben & Jerry’s, the company that broke the mold for businesses showing you could make a profit while giving back to the community, is proud to celebrate its 31st annual Free Cone Day. Why did they do it thirty years ago?  The two guys, who had surprised themselves by surviving their first year in business, genuinely wanted to just say thanks. It was the original community give-back.

“Our newest Fair Trade flavor is made with ingredients from all over the world. That provides social, economic and environmental benefits to the local communities they’re sourced from,” said Hunter Rose, Ice Cream Czar of the Plano and Highland Village scoop shop. “It proves that thirty years later we can continue to make progressive, business-based decisions that are good for the growers and their communities, as well as the belly and soul,” Rose added.

In 2009 the company expects to hand out close to two million free cones across the globe.  While the full flavor line-up is up for grabs on Free Cone Day featuring legend-dairy palette pleasers like Chunky Monkey and Cherry Garcia, you may want to try one of the newest offerings:

· Chocolate Macadamia — A Flavor with a Mission!  Fair Trade Chocolate & Vanilla Ice Creams Swirled Together with Fudge-Covered Macadamia Nuts

· Elton John’s Goodbye Yellow Brickle Road — Chocolate Ice Cream, Peanut Butter Cookie Dough, Butter Brickle & White Chocolate Chunks

· Peanut Butter Cookie Dough — Malt ice cream with gobs of peanut butter cookie dough and a peanut butter swirl

The celebration is more than just a chance to get a free scoop.  It is also an opportunity to involve the community at large to demonstrate the company’s commitment to giving back. “Basically, Free Cone Day is our birthday party, but we like to share the presents,” said Rose.

Because April is also Child Abuse Awareness Month, Rose prefers to share his moment in the spotlight of the Dallas community with organizations that work directly with abused and disadvantaged children. “We are pleased to announce our partnership with the Children’s Advocacy Center of Collin County in Plano and SpiritHorse in Highland Village. Both organizations do outstanding work in the community and deserve all of our support. We also wish to thank all of our celebrities that come out to scoop for us and help raise awareness in the battle against child abuse. The celebrities love to scoop, take pictures and sign autographs to raise awareness for this cause that nobody ever thinks of as local. Our Free Cone Day partners in the Dallas Area Metro will tell you that the problem is very local.”

The Plano Scoop Shop located at the Northwest Corner of Preston & Plano Parkway. The Scoop Shop phone number is (972) 380-COWS. In this location, your Free Cone Day scoops will be scooped by celebrities. Their schedule is:

12 – 1PM        Kent Rathbun, Iron Chef America Winner and owner of Abacus & Jaspers

1 – 2PM          Saul Garza, FOX News Ch. 4 “What’s Buggin You” Reporter

1 – 3PM          Greg Myer, Plano City Council Candidate

1 – 3PM          Missy Bender, Plano School Board Member and Candidate

1:30 – 3PM     Amy Austin, MIX 102.9 FM KDMX On-Air Traffic Reporter

1:30 – 3PM     MIX 102.9 FM Street Team

1:30 – 3PM     Phil Dyer, Plano Mayoral Candidate and President of TexasLegacy Bank

3 – 4PM          David Chicken, Emmy Award Winning Dallas’ Favorite Children’s Music

Singer/Songwriter Star (Mama Chicken will also be on hand)

4 – 5:30PM     Dallas Stars Ice Dancers

4 – 5:30PM     Toby Petersen, Center for The Dallas Stars hockey team

4 – 5:30PM     Marty Turco, Goalie for The Dallas Stars hockey team

4 – 6PM          Nikki McKibbin, Singer/Songwriter and 3rd Place Finalist American Idol

Now that you’ve got the scoop you know where you can get the scoop!  Log on to www.benjerry.com/plano and www.benjerry.com/highlandvillage to determine the closest participating Scoop Shop near you.  See you April 21st!

About SpiritHorse

SpiritHorse Therapeutic provides free therapeutic horseback riding services to over 450 children and adults from ten counties in the Greater Dallas/Fort Worth Metroplex each week at their facilities in Corinth, just north of Dallas, Texas. They currently serve more children than any center in the world. They are unique in that SpiritHorse is the only large center in America that provides all private therapeutic horseback riding services free of charge their six programs: Disabilities, Children who are Victims of Abuse/Violence, At-Risk-Youth, Battered Women, and Youth After-Drug Rehab. Our mission is, “To Assist Each Child with Special Needs in Reaching Their Full Potential through Interaction with Horses”. SpiritHorse has another mission to provide a kind, rewarding home for older show horses and ponies, loving care, and proper burial on our ranch when they pass on. More information about SpiritHorse can be found at www.spirithorsetherapy.com.

About the Collin County Children’s Advocacy Center

There is an excellent tie-in for April with the Center as April is also Child Abuse Awareness Month. Every day children victimized by abuse find their way to Collin County Children’s Advocacy Center. When they arrive, they find caring professionals and volunteers who dedicate themselves to helping children through the nightmare of abuse. Families find support and resources. And most important, children and their families together find a place where healing begins. Collin County Children’s Advocacy Center takes action to identify, protect, and improve the lives of abused and neglected children. More information on the Center can be found at www.cacplano.org.

About Child Abuse Awareness Month

April is officially Child Abuse Awareness Month. Abuse takes many forms, but can each be devastating to a child. Whether the abuse is physical, emotional, sexual or simply due to neglect, every child needs assistance. Nationally during 2002, an estimated total of 2.6 million child referrals involving 4.5 million children were made to child protective services agencies in the United States.

Of those cases confirmed, 60.5 percent were neglect, 18.6 percent were physical abuse, 9.9 percent were sexual abuse, 6.5 percent were emotional maltreatment, and 18.9 percent were due to other forms of maltreatment.*

Source: National Clearing House on Child Abuse and Neglect

Suspected Child Abuse should be reported at 1-800-252-5400.

About Ben & Jerry’s
Ben & Jerry’s produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who do not treat their cows with the synthetic hormone rBGH. The company states its position on rBGH on its labels. Ben and Jerry’s products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Contributions made via the employee led Ben & Jerry’s Foundation in 2008 totaled over $1.7 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry’s philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry’s Scoop Shop locations and fabulous flavors, visit www.benjerry.com.

Ben & Jerry’s Plano
www.benjerry.com/plano

1501 Preston Road, Suite 400

Plano, Texas 75093

(972) 380-COWS

Northwest Corner of Preston & Plano Parkway

Ben & Jerry’s Highland Village

www.benjerry.com/plano

4061 Barton Creek, Suite 120

Highland Village, TX 75077

(972) 966-COWS

In the Shops at Highland Village between the AMC Theater and the Barnes & Noble at the corner of FM 407 and 2499