Friday Fun: Create A Cheesecake Flavor, Win Things

Ever eaten at the Cheesecake Factory and thought you could come up with a better flavor of cheesecake than the ones they have? Yeah, me neither. But I tried last night when I got an email linking to this website. First of all, it’s awesome because of the “I Want a Cheesecake” Chris Brown-esque hip-hop song playing in the background. It’s also cool because you can win a trip to California if you’re a creative cheesecake inventor. All I could come up with was Caramel Goodness, plain cheesecake with a caramel swirl and chocolate ganache. I guess that’s what sounds good to me at 11pm. Jump if you want to read what else is going on at Cheesecake Factory (how to get free dessert and stuff).

The Cheesecake Factory Sweetens the Season of Love With

A Cheesecake Contest, A Personality Profile and Complimentary Cheesecake

Fans get chance to share their love of cheesecake online and in restaurants

CALABASAS HILLS, CALIF. (January 28, 2009) — In commemoration of The Cheesecake Factory’s 30th Anniversary and the season of love, America’s favorite upscale casual restaurant invites guests to “Share The Love” by celebrating their passion for cheesecake in three unique ways: create and name the next great cheesecake flavor for the menu, send a personalized “e-slice” of cheesecake to friends and family, and receive a complimentary slice of cheesecake.

First, participants are invited to submit a new cheesecake flavor combination online at www.thecheesecakefactory.com/love from January 28 to February 28, 2009 as a part of the “What’s Your Flavor?” Cheesecake Contest. An interactive virtual cheesecake creator will allow enthusiasts to submit their fantasy cheesecake flavor on the website and watch it being “baked” online, layer by layer, starting with the crust and finishing with the topping of choice. Submissions can be accompanied by a video, song, poem or photo that creatively expresses the entrants’ passion for their cheesecake creation. Judging will be based on the creative flavor combination, as well as the originality of the multimedia submission.

“Over the past 30 years we have become famous for creating a wide variety of innovative and memorable cheesecake flavors,” says Founder, David Overton. “Now for the first time our ‘What’s Your Flavor?’ Cheesecake Contest provides an exclusive opportunity for fans to create our next great cheesecake flavor and have it named in their honor, making them a part of The Cheesecake Factory’s celebrated legacy.”

Five lucky finalists will be chosen on March 15, 2009 by Overton and Vice President of Bakery Research and Development, Chris Radovan. The five finalists’ creative entries will be posted on The Cheesecake Factory’s website for the public to vote on from March 16 – 31, 2009, and the winner will be announced on April 1, 2009.

The grand prize winner will be awarded a trip for two to the “original” Cheesecake Factory in Beverly Hills, Calif., with a chance to sample his or her winning cheesecake creation. The Cheesecake Factory plans to feature the new cheesecake flavor on its menu, and, To “Share the Love” with those in need, the company plans to donate $0.25 from the sale of every slice of the new “What’s Your Flavor?” winning cheesecake to Feeding America – the nation’s food bank network — which feeds more than 25 million hungry Americans each year.

Additionally, cheesecake enthusiasts now have the chance to find out which of The Cheesecake Factory’s 30 flavors of cheesecake is their “perfect match.” A five question online “Flavor Match” survey will reveal the cheesecake flavor that best fits their personality. By logging on to www.thecheesecakefactory.com/love and filling out the questionnaire, the cheesecake flavor match will be revealed and can be sent as an

“e-slice” to loved ones.

Finally, beginning January 29 through February 14 or while supplies last, restaurant guests will receive a special Valentine’s Gift — a guest card good for a complimentary slice of cheesecake for every $30 they spend on their next visit beginning February 18. Not only will diners enjoy a complimentary slice for themselves, they will also receive a second guest card to share with a friend, helping them “Share The Love” during this Valentine’s season. The guest cards can be redeemed Sundays through Thursdays, from February 18 through March 31, 2009. Restrictions apply. See back of guest card for details.

4 comments on “Friday Fun: Create A Cheesecake Flavor, Win Things

  1. My cheesecake profile says I’m a Godiva Chocolate Cheesecake kind of girl. I can do that, but only with a glass of port on the side.