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Re: New York Jewish Deli to the Rescue

Hey, Jewish deli fans, Roasters and Toasters is officially on the way to Dallas. I just spoke with Dan Kaplan, president of R&T, and I am extremely encouraged by what he plans to do in the former Ed’s Deli location. “We are renovating the space and plan to be open by mid-March,” he said. “We will be open for breakfast and lunch and also be a full-service caterer.”

Smoked fish and rye bread will be flown in from New York. Knishes and bagels will be made on site; turkey and meats roasted daily. Pastrami and corned beef will be sodium phosphate-free. “We will offer some non-Jewish items like pastas,” said Kaplan. Roasters and Toasters will be run by Kaplan’s brother, Tevy Kaplan, who currently works for the family’s oil and gas company in Dallas.

Both Kaplan’s grew up in the restaurant business in New York. Their parents owned numerous delis in the New York area: Daphil in Roslyn, Long Island, Irving’s in Brighton Beach, The Round-Up in Monticello, and NY Deli in Manhattan.

Roasters and Toaster’s has six locations in Miami, but Dallas will be their “first hurrah.”

During the conversation, I mentioned to Kaplan that the SideDish nation had recently discussed the demise of the Jewish deli in Dallas. I asked him if he thought there was a generational element to their disappearance. “Sure, in the Jewish family, all the parents [who own restaurants] want their kids to become doctors and lawyers,” said Kaplan. “I have bought six [mom and pop] delis here in Miami who weren’t succeeding and gave these people a place to continue their business [after the kids left].”

29 comments on “Re: New York Jewish Deli to the Rescue

  1. I’m glad someone has the foreskin, i mean foresight, to revive this type of meat market.

  2. BAgels: The secret, if I may be so obvious, is letting the dough rest & rise for a solid hour (or very close) before fashioning the bagels, and then boiling them in a roiling cauldron very briefly before baking them.

  3. Was there no good space in Oak Cliff? We like bagels in Oak Cliff. There are roastbeefians in Oak Cliff. People in Oak Cliff have credit cards and cash.
    The difference between Dallas north of the Trinity and Dallas South of the Trinity? People from South of the Trinity will drive north, even though we might get shot at a mall or robbed at a liquor store or…

  4. Somehow I believe this one is going to work (throwing yarmulke into air–no, wait, can’t do that.)

  5. @publicnewssense: Is there a intense concentration of Jewish folk in Oak Cliff? Oh wait, that’s right. They’re all in North Dallas/Richardson.

    Can’t Wait!

  6. This just made my day, my week, and my month and a half until this place opens! We will finally have a Sunday brunch tradition again. If the black and whites and matzo balls are hard we might have a big problem…..

  7. Oy veh, are you suggesting that there should be no catfish joints, no soul food restaurants, no Tex-Mex places on Hillcrest because “those people” don’t live there?
    Ah, the basic problem of Dallas oozes out of Oy veh’s comment: Bigotry.

  8. Why is there no love for Carshon’s in Fort Worth?

    80 years old, and as New York as you can get in the TCU neighborhood.

  9. please keep it a Jewish delicatessen. you will

    be very sucsessful if it is a New York style

    deli and not if it isn’t. It’s up to you.

    Good luck

  10. Thanks yehuda… i know the difference between a square and a circle… i don’t get why you care…

  11. yes, bubeleh…there is a difference between a square & a circle. What does a square have that a circle doesn’t?

  12. Can’t understand all the hoopla about a new deli when Deli News has been here for over 21 years and is still around; with the best Deli straight from new York!

  13. publicnewssense, It’s not about being bigoted, it’s a matter of reaching a target audience. If you’re going to open a Jewish Deli, why not put it in the heart of the city’s Jewish community? Sure, lots of non-Jewish people love that style of restaurant, but R&T’s got a better chance of developing a dedicated following locating itself in an area whose residents are going to embrace it.

    Besides, how many restaurants come and go in Oak Cliff?

  14. I’ll reserve judgement until I drop one of their bagels on the floor and check the “thud” factor.

    $10 for an overstuffed pastrami sandwich = not a lot of meat.

  15. If the new restaurant serves good food, gives good service, keeps the prices right and takes care of their customers they will do fine. We had the best customers in the world and were doing well but were burdened with many problems that we just could not solve. Our customers were loyal to the end and continue to contact us with good wishes and very kind comments…. Ed (owenr of Ed’s Deli)

  16. We are also from the East, but have been living here for many years. My parents owned a deli for 45 years in DC. Deli News could’t hold a candle to the food that we ate from Ed’s. If the new owners continue to do the things that Ed did well, they will do well. My husband and I can’t wait for the new restaurant opens. Good Luck

  17. I’m a NYer with Dallas family. Daphil (Kosher deli) was down the road from where I was raised and my family ate there on a regular basis. It was great. Roasters and Toasters seems to take the best of the Jewish/NY/Kosher deli menu and combine it with things that appeal to a wider audience. I hope it works. You guys deserve a good deli…