More Virutal Food

My husband and I had lunch recently with some friends (at The Counter. It was decent. Get the sweet potato fries.), and the wife mentioned in passing that she had started a food blog. She has always been interested in cooking and baking, and her collection of cookbooks dwarfs my entire library. But, even knowing all that, I am still impressed with her effort (especially since she has a 1-year-old and a part-time law career to boot). I guess these online amateur foodie outposts are more prevalent than I think. That true?